This e-mail just went out to the Testing Tactics list — coaching program launch
June 15th, 2007About the launch of the Testing Tactics coaching program…
I’ll need your input at the bottom of this e-mail, but first I’d like to explain what’s going on.
I spoke with David yesterday about the upcoming launch of the Testing Tactics coaching program.
I know up until this point we’ve been pretty vague about what you’d get and when it would happen.
But now the details are falling in place.
Here’s some information -
The launch will happen within a month.
The launch will be limited to about 25 qualified students.
You will get a 28-step optimization plan.
You’ll get a special video introduction to using KaizenTrack to easily run Taguchi tests on your site.
You’ll get monthly information in 4 knowledge areas:
* How to do testing
* The most profitable way to think about testing
* Which parts of your sales message are most profitable to test, and
* Answers to your most pressing questions on how to increase profits
Plus from time to time you’ll get advice in relevant knowledge areas, such as:
* Sales process optimization
* Picking the most profitable business areas and products
* Search engine optimization
* Pay-per-click strategy
* How David turns affiliate programs into autopilot cash-generators
… and a lot more.
There will be 2 levels of this coaching program.
GOLD Members will get everything you’ve seen above.
As a PLATINUM Member, you get everything you’ve seen above, plus personalized strategy and testing advice.
When you become a PLATINUM Member, you also get your own profit-boosting optimization project in Base Camp online project management software. Plus e-mail contact with David to get your questions answered quickly and privately without waiting for the group Q&A.
And a customized video breakdown of your site and online sales process. That’s just the beginning, too.
PLATINUM Members will obviously have to pay more, but as a PLATINUM Member you could easily see a 10X or more return on investment.
David’s already doing this with one student that paid a large sum to get this information ahead of time.
But don’t ask because he won’t take on another student until the coaching program launches.
~~~ Here’s where I need your help: ~~~
Is there anything else you’d like to see in this program?
Is there anything you read about above that you want us to make sure we cover in extra detail?
Do you have a pressing testing and optimization question for David?
E-mail today with your response… testingtactics(at)gmail.com
More information coming soon,
Roy Furr
Testing Tactics
P.S. — Considering that other popular coaching programs focusing on just one topic like search engine optimization charge upwards of $800 per month, how much do you think the platinum level of coaching in the Testing Tactics program is worth? $1000/month? $1500?
For qualified students, these prices sound fair to us based on the tactics and step-by-step instructions we’ll be sharing.
But for this first launch we’re looking at charging only $497/month for PLATINUM Members, and just $197/month for GOLD Members.
Because the 25 spots will disappear quickly, you better be ready to hop on this. Next time we launch the price could easily double.