David just put together a presentation on Testing & Tracking 101.
It’s video you can watch on your desktop right now.
In it, he covered:
* Tracking vs. Traffic
* What does tracking tell you?
* Biggest benefits of tracking
* How to overcome common barriers
* One suggested tool for tracking
To watch it right now, go to:
>>> http://www.davidbullock.com/tracking101
Enjoy.
When your customer arrives at your landing page there is already a conversation going on in their head.
This is the most important secret to landing page optimization.
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So you heard about Taguchi testing, eh? You heard some big claims, too? People saying they increase marketing response by hundreds… thousands of percent… talking like a crazy advertising scientist?
Is it all lies or is it the truth?
I’ll break it down for you here so you can understand what Taguchi testing is — and what all the fuss is about.
First, the history — Dr. Gen’ichi Taguchi was (more…)