Landing Page Optimization Secret #1
When your customer arrives at your landing page there is already a conversation going on in their head.
This is the most important secret to landing page optimization.
Your landing page does not exist in a vacuum.
If you’d like to make sales with your web site or landing page you have to acknowledge the conversation going on in your customers head at the time that they arrive at your web site.
By understanding what they’re thinking when they land at your web site, you’re able to speak to them in a way that resonates with them and tells them that you understand them as a person.
When you give your customer this impression they’re more likely to do business with you.
There are ways you can find out what your customer is thinking when they arrive at your landing page.
One of the best hands-off ways to do this is through testing your marketing.
One of the quickest ways to test your marketing in order to understand the conversation going on in your customers’ heads is Taguchi testing.
Taguchi testing lets you test a number of different variables at the same time — simulating thousands of tests in just a few.
What you can use this for is to test your marketing messages to figure out which resonates best with the largest number of your prospects and potential customers.
By testing a large number of approaches in a short period of time you are able to quickly understand the market that you are selling to… And become better at speaking to their needs, their wants, and their desires.
This results in more profits and happier customers!
>>> Discover quick and easy ways to improve your marketing so you can make more sales while spending less. Listen in on a FREE 90-minute interview on the "7 Principles of Taguchi Marketing" with marketing testing and optimization expert David Bullock. Plus get a free e-mail course on applying what you learn in the call -- along with some extra free goodies.
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