I’ll need your input at the bottom of this e-mail, but first I’d like to explain what’s going on.

I spoke with David yesterday about the upcoming launch of the Testing Tactics coaching program.

I know up until this point we’ve been pretty vague about what you’d get and when it would happen.

But now the details are falling in place.

Here’s some information -

The launch will happen within a month.

The launch will be limited to about 25 qualified students.

You will get a 28-step optimization plan.

You’ll get a special video introduction to using KaizenTrack to easily run Taguchi tests on your site.

You’ll get monthly information in 4 knowledge areas:

* How to do testing
* The most profitable way to think about testing
* Which parts of your sales message are most profitable to test, and
* Answers to your most pressing questions on how to increase profits

Plus from time to time you’ll get advice in relevant knowledge areas, such as:

* Sales process optimization
* Picking the most profitable business areas and products
* Search engine optimization
* Pay-per-click strategy
* How David turns affiliate programs into autopilot cash-generators

… and a lot more.

There will be 2 levels of this coaching program.

GOLD Members will get everything you’ve seen above.

As a PLATINUM Member, you get everything you’ve seen above, plus personalized strategy and testing advice.

When you become a PLATINUM Member, you also get your own profit-boosting optimization project in Base Camp online project management software.  Plus e-mail contact with David to get your questions answered quickly and privately without waiting for the group Q&A.
And a customized video breakdown of your site and online sales process.  That’s just the beginning, too.

PLATINUM Members will obviously have to pay more, but as a PLATINUM Member you could easily see a 10X or more return on investment.

David’s already doing this with one student that paid a large sum to get this information ahead of time.

But don’t ask because he won’t take on another student until the coaching program launches.

~~~ Here’s where I need your help: ~~~

Is there anything else you’d like to see in this program?

Is there anything you read about above that you want us to make sure we cover in extra detail?

Do you have a pressing testing and optimization question for David?

E-mail today with your response… testingtactics(at)gmail.com

More information coming soon,

Roy Furr
Testing Tactics

P.S. — Considering that other popular coaching programs focusing on just one topic like search engine optimization charge upwards of $800 per month, how much do you think the platinum level of coaching in the Testing Tactics program is worth?  $1000/month?  $1500?

For qualified students, these prices sound fair to us based on the tactics and step-by-step instructions we’ll be sharing.

But for this first launch we’re looking at charging only $497/month for PLATINUM Members, and just $197/month for GOLD Members.

Because the 25 spots will disappear quickly, you better be ready to hop on this.  Next time we launch the price could easily double.

It’s video you can watch on your desktop right now.

In it, he covered:

* Tracking vs. Traffic
* What does tracking tell you?
* Biggest benefits of tracking
* How to overcome common barriers
* One suggested tool for tracking

To watch it right now, go to:

>>> http://www.davidbullock.com/tracking101

Enjoy.

This is the most important secret to landing page optimization.

Your landing page does not exist in a vacuum.

If you’d like to make sales with your web site or landing page you have to acknowledge the conversation going on in your customers head at the time that they arrive at your web site.

By understanding what they’re thinking when they land at your web site, you’re able to speak to them in a way that resonates with them and tells them that you understand them as a person.

When you give your customer this impression they’re more likely to do business with you.

There are ways you can find out what your customer is thinking when they arrive at your landing page.

One of the best hands-off ways to do this is through testing your marketing.

One of the quickest ways to test your marketing in order to understand the conversation going on in your customers’ heads is Taguchi testing.

Taguchi testing lets you test a number of different variables at the same time — simulating thousands of tests in just a few.

What you can use this for is to test your marketing messages to figure out which resonates best with the largest number of your prospects and potential customers.

By testing a large number of approaches in a short period of time you are able to quickly understand the market that you are selling to… And become better at speaking to their needs, their wants, and their desires.

This results in more profits and happier customers!

Is it all lies or is it the truth?

I’ll break it down for you here so you can understand what Taguchi testing is — and what all the fuss is about.

First, the history — Dr. Gen’ichi Taguchi was an engineer in Japan. He was looking for a way to design experiments in manufacturing that created the best quality of products — and would consistently do so, over and over again.

He came up with some very advanced statistics that you could use to test a number of different variables to see how they worked together. The cool thing here is that with his statistics you could figure out how thousands of tests would work just by running a few.

Fast forward… one of Dr. Taguchi’s students, Dr. James Kowalick was working in manufacturing in the United States. One day he was walking down the hallway when he overheard the marketing department at his company talking about the same quality problems Dr. Taguchi had solved in manufacturing.

Dr. Kowalick offered his help, and the use of Taguchi testing in marketing and advertising was born.

Since then, Dr. Kowalick has worked as a high-level consultant in applying the Taguchi method to advertising, and has only taken on a couple students to teach his methods to, including David Bullock. Much of what this article is based on is David Bullock’s approach.

Now, the method — the Taguchi method relies heavily on statistics, but to run a Taguchi test, most marketers can get by with not knowing the statistics part. There are tools that will do all the fancy calculations for you.

The important part is understanding what to plug into your test to get the best result.

You see, Taguchi tests are based on plugging variables into “arrays.” These Taguchi arrays are based on Taguchi’s original formulas plus new formulas Dr. Kowalick came up with to specifically apply to advertising. The arrays work as road maps for your tests.

The arrays tell you how many different versions of each variable you can put in, then the array mixes them up to tell you what to test.

For example, one common array lets you test 6 versions of one variable, and 3 versions of six different variables.

This means you could test six headlines, three pre-headlines, three sub-headlines, three pictures, three call-to-actions, three guarantees, and three order buttons.

Altogether that would create 4374 combinations, but Taguchi narrows that down to only 18 tests necessary to figure out what each of the 4374 would do.

When you run those tests and plug the results into your Taguchi statistics program, it kicks back which of the 4374 possible combinations would give you the best results.

Often times — with the right input — this will create increases in response rate of over 100%, and sometimes as high as 2300% or more.

The beauty of Taguchi testing and the Taguchi method is how fast it lets you test all the different combinations of variables. It gets you increases which would take years of consecutive testing with previous testing methods.

So… as for Taguchi testing and its ability to increase your profits through optimizing your marketing…

Is it all lies? No. Are there some people in the marketplace exaggerating claims? Probably. Is it worth learning more about? Definitely.

At least that’s what it did to me.

When I discovered the simplicity of testing your marketing, I wondered why more businesses don’t do it. And I wondered how I could get started doing it.

Here’s the basic premise — let’s say you have a list of 10,000 people you want to market to.

You want to find out what works best to get them to buy your product.

First you split that list in half, so you have two lists of 5,000 people. To make sure your test counts, you should split the list ‘randomly’ — which, for these purposes, can be as simple as doing every other person.

Once you have your two lists, you print up two different marketing pieces — one for each list. There are a lot of strategies for creating different marketing pieces. But when you get down to the core of it, the main thing that is important is that each piece is noticeably different than the other one.

Also, when designing your marketing pieces, you need to include some element (like a coupon with a special code on it) that lets you track which responses come from which marketing piece — this is important for what comes next.

Now you send out both marketing pieces to their list of 5,000 people. Then you watch the response roll in, keeping track of how many responses each piece got.

If there was a significant difference between the two pieces (there was, wasn’t there?), one of them will definitely give you better results than the other. The difference will be obvious.

Based on the results, you’ll know which piece is better, and you can continue using it. Each time you use it, you’ll get more profits while spending the same amount of money. And that’s a beautiful thing!

You can also look at the differences between the two pieces, and hopefully understand what makes them different, and why that would make your prospects more likely to buy. Then you can apply that in the future to create more successful advertising and marketing.